Tum Ho BeMisaal

#TumHoBeMisaal – Breast Cancer Awareness

The PBA launched #TumHoBeMisaal campaign to raise awareness about breast cancer and highlight the strength and resilience of women in Pakistan’s banking sector. Through real-life stories shared from employees across different banks, PBA showcased how compassion-driven workplace policies can support women facing serious health challenges. The campaign emphasizes the importance of early detection, health prioritization, and fostering workplaces rooted in care and inclusivity, reinforcing the banking community’s role in creating a stronger, more supportive society.