Pinktober KYC – Know Your Care

Care begins with knowing and acting. PBA’s Pinktober KYC – Know Your Care campaign reimagines the familiar banking principle of “Know Your Customer” as a call to better understand and prioritise breast health.

Through insights from healthcare professionals and personal experiences shared by survivors and caregivers, the campaign encourages breast awareness, timely medical guidance and informed conversations about screening and early detection. The campaign also highlights the role of families and partners in providing practical and emotional support, while recognising caregivers’ own wellbeing.

At its heart, Know Your Care encourages us to turn awareness into action – for ourselves and those we love.

Small checks make a bigger impact. Know Your Care.