LCH – Joint Call-Center
Low Cost Housing
The Steering Committee (SC) on Housing Finance, chaired by Governor, SBP, asked PBA to take on the initiative of setting up and overseeing a joint call center, dedicated to handling the incoming calls pertaining to Low Cost Housing (LCH. Closely assisted on the technical, operational & commercial aspects by a small working group of relevant technical seniors from HBL, Meezan & Faysal Banks, the joint call center has been set up and managed by Pak Telecom Mobile Limited (Ufone) under the PBA platform and is available 24/7.
Since commencing operation in April 2021, a substantial rise in calls from potential customers has been recorded at the joint call center.
- Sectoral Matter
- September 20, 2021
The main purpose of this initiative was to provide standard information on the Product, explain its parameters, required documentation and the process of application. Based on the prospective customer’s location and preference, the call center agents are also able to forward these calls to the individual bank’s call center as leads.
The contact number for the call center – 033-77-786-786 – has also been widely publicised by the banks’ individual marketing and via PBA’s print media campaign on Low Cost Housing. The cost of the set-up and running of this joint call center will be shared by banks participating in the Low Cost Subsidy scheme.
