Zarkhez-e – Empowering Farmers Through Digital Financing
Zarkhez-e, launched in collaboration with the Government of Pakistan, Ministry of Finance, and the State Bank of Pakistan, is a nationwide awareness campaign promoting digital agricultural financing and improved access for farmers. Through this initiative, farmers can apply for loans of up to PKR 1 million from the comfort of their homes and access authorized centers for fertilizers, quality seeds, crop protection products, and diesel for essential farming operations.
By promoting financial inclusion and digital convenience, Zarkhez-e enhances transparency, efficiency, and independence. The campaign aims to boost agricultural productivity, strengthen rural livelihoods, and build a more resilient, modern farming ecosystem across Pakistan.